Guiding a New Player in the U.S. Market
Background
An APAC-based clinical trial service provider aimed to enter the U.S. market, requiring assistance in establishing their presence, particularly in hiring and understanding local business practices.
Challenge
The key challenges involved adapting recruitment to suit the competitive U.S. market, understanding legal intricacies of employment contracts, and developing a commission structure conducive to the U.S. business environment. Additionally, they needed insights into the U.S. market's unique sales and regulatory landscape.
Action Taken
Refined Recruitment Strategy: Adjusted the client's hiring approach to appeal to the U.S. workforce, focusing on attractive job propositions.
Legal and Contractual Advice: Provided guidance on navigating U.S. non-compete agreements.
Commission Structure Development: Advised on a commission plan aligning with U.S. business norms. Strategic Workforce Distribution:
Assisted in deploying a remote workforce across key U.S. locations.
Market Analysis and Adaptation: Offered comprehensive insights into the U.S. market, covering sales techniques and regulatory differences from the APAC market.
OUTCOME
The client effectively navigated the U.S. market's complexities, smoothly transitioning with an appropriately skilled workforce and a deep understanding of the local business environment